[yellow tail]® Wines and Universal Pictures Team Up To Promote Snow White and the Huntsman Extended Edition on Movies On Demand
[yellow tail]® wine announced today it is continuing its partnership for a second year with Universal Pictures to promote the Movies On Demand, Blu-ray™, DVD and digital download release of the summer blockbuster, Snow White and the Huntsman Extended Edition.
The partnership kicks off on September 11, with a national in-store promotion including POS displays with a QR code that links to exclusive content from Snow White and the Huntsman. The campaign will be supported via digital activations through online media, a mobile site, Twitter, Facebook, email and web promotion.
Additionally, Universal and [yellow tail] have created a digital party kit for the movie viewing occasion which can be downloaded exclusively at www.uncorkamovienight.com. The party kit will show consumers how to ‘uncork a movie night in’ by creating their own wine [tails], using [yellow tail] wines, which are paired with characters from the movie; perfect for the at-home movie viewing experience.
[ yellow tail ], the #1 imported wine in the U.S., began its ‘uncork a movie night-in’ partnership with Universal last year with the hit movie, Bridesmaids. This year’s continuance of this strategic partnership further supports the innovative approach [yellow tail] has taken to work with top rated movie properties and remain the ‘go-to’ wine for a movie night in.
“[ yellow tail ] is the ‘go-to’ wine for the consumer that is looking to have fun. We want
[ yellow tail ] to be top of mind when our consumers are making their wine choices for their movie night-in,” said Renato Reyes, Deutsch Family Wine & Spirits Chief Marketing Officer. “This partnership is a natural one and it allows the brand to showcase our award winning portfolio in an exciting way,” Reyes added.
