Regatta Craft Mixers, a full range of premium mixers, is proud to announce the brand has been awarded two Double Gold and one Gold Medal at this year’s prestigious SIP Awards, the industry’s only international competition judged exclusively by consumers.
Iconic Regatta Classic Bermuda Stone Ginger Beer and newcomer Regatta Royal Oak Ginger Ale received Double Gold honors while another newcomer; Regatta Dry Citrus Sparkling Tonic was awarded Gold. Regatta, renowned for its Classic Bermuda Stone Ginger Beer, recently expanded its offerings in the dynamic craft mixer category to also include Regatta Pacific Sea Salt Club Soda and Regatta Light Ginger Beer.
Sam Zarou, CEO of Affinity Beverages LLC, commented, “Our flagship product – Regatta Ginger Beer – is a multi-year winner of SIP Awards’ highest recognition and widely recognized as the industry standard. We are thrilled that consumers have also recognized two of our newest craft mixers as worthy of SIP’s highest Double Gold and Gold Award designations. It is a great honor to receive this recognition for our company and our brand and it reinforces our commitment to producing mixers of outstanding quality that deliver exceptional experiences to our customers and consumers.”
The SIP Awards is the only international spirits competition that levels the playing field for established brands and newcomers alike by enlisting consumers as judges. Consumer judges are selected from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.
Zarou added, “Our mixers are expertly crafted in small batches using the finest natural ingredients. They are American-made, non-GMO project verified, and contain no artificial preservatives. Simply said, our craft mixers make better cocktails. Consumers have spoken and they agree.”