Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)— the world’s pre-eminent distributor of beverage alcohol—announced that it has renewed its distribution agreement with Pernod Ricard USA, the U.S. unit of the world’s 2nd largest wine and spirits company. The contract, effective as of July 1, 2019, will extend through June 2024, helping to reinforce the long-standing partnership between the two companies.
Pernod Ricard’s portfolio of brands will be distributed across Southern Glazer’s U.S. network in 35 states, including Alabama, Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Michigan, Minnesota, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia, and Wyoming.
“Our partnership with Southern Glazer’s Wine & Spirits is one we value greatly and are delighted to continue with,” said Paul Duffy, Chairman and CEO of Pernod Ricard USA. “One of the greatest opportunities we have working across multiple states is our ability to be truly focused at a local level, resulting in positive outcomes for our partners, and even more importantly, our customers and consumers. Working with our wholesalers allows us to do just that.”
“On behalf of the Southern Glazer’s executive team and our American Liberty Spirits & Wine division—the dedicated division for the Pernod Ricard USA (PRUSA) portfolio—I am thrilled by the extension of our strategic partnership with PRUSA,” said Wayne E. Chaplin, CEO of Southern Glazer’s Wine & Spirits. “This special, highly valued relationship has existed for many decades. The entire Southern Glazer’s team looks forward to enhancing our synergistic collaboration to grow PRUSA’s amazing portfolio of brands—bringing them to new heights of prominence and success in the marketplace. We are excited to apply our joint best-practice ways of working in marketing, selling, and operations for enhanced efficiency and effectiveness throughout the value chain.”
