New Package and Brand Platform for No.3 London Dry Gin

No.3 London Dry Gin – the four-time reigning World’s Best Gin* – unveils a sophisticated new package, accompanied by an integrated new brand platform entitled, The Art of Perfection. Crafted on the tenets of passion, precision and perfection, No.3 Gin upholds the highest standards of quality and excellence – from recipe development and botanical sourcing to distillation decisions and packaging design. In conjunction with The Art of Perfection campaign, which will headline all digital and on- and off-premise trade marketing, the new package aims to bring the artisan brand’s attention to detail to the forefront.
No.3 London Dry Gin
Designed by Stranger & Stranger, the updated No.3 package debuts an elevated, contemporary feel, while maintaining the brand’s trademark key as a defining embellishment molded into the glass. Featuring clean lines, minimalist label and cool, turquoise-toned glass, the new No.3 bottle complements the spirit’s crisp profile achieved through the perfect balance of juniper, citrus and spice. The No.3 name and iconic key remain prominently featured, proudly reflective of Berry Bros. & Rudd, the brand creator’s home at No.3 St James’s Street for over 320 years, and personal promise from No.3 that the gin is of exceptional quality.

“On the world stage, No.3 Gin has consistently proven the staying power of a classic, premium London Dry Gin that expertly achieves complexity through simplicity,” said Morgan Robbat, Chief Marketing Officer, Hotaling & Co. “As the gin category continues to proliferate here in the U.S., we are laser-focused on ensuring that No.3’s integrity translates on the backbar and retail shelf just as much as it does when sipped in a classic Dry Martini. With the same award-winning liquid in the bottle as always, the new No.3 package stays true to the brand, while offering a bright, clean and eye-catching aesthetic that aligns with No.3’s fresh and polished palate.”

No.3 Gin is a 46% alcohol by volume London Dry Gin. It is produced by Berry Bros. & Rudd in the birthplace of gin, Holland, using their own 100-year-old, brick-encased copper still at the famed De Kuyper distillery.

Imported by Hotaling & Co., No.3 Gin is available nationally for a suggested retail price of $39.99. The new No.3 package is currently shipping to California, Illinois, Massachusetts, New York, Tennessee, Texas and Washington DC, with additional rollouts coming soon. For more information about No.3 Gin, visit

*International Spirits Challenge “World’s Best Gin” honors awarded to No.3 London Dry Gin in 2019, 2015, 2013 & 2012