Newest Flavor Inspired By Popular Culinary Trend
ABSOLUT® VODKA, a leader in flavor innovation, announces the debut of ABSOLUT CILANTRO, the newest innovation to join the ABSOLUT flavor portfolio. Poised to capitalize on ever-expanding cocktail curiosity, ABSOLUT CILANTRO is a contemporary and vibrant flavor expression that combines the distinctly aromatic essence of cilantro with the zesty notes of ripe, juicy lime. With its refreshing flavor profile, ABSOLUT CILANTRO opens the door to tantalizing and creative mixology this summer and is sure to stand out among traditionally flavored vodkas.
“Savory ingredients and culinary cocktails are the top anticipated trends for 2013[1],” says Maxime Kouchnir, Vice President – Vodkas, Pernod Ricard USA. “ABSOLUT is the pioneer of the flavored vodka market and is passionately committed to the creation of exceptional cocktails. ABSOLUT CILANTRO is the latest example of how ABSOLUT pushes creative boundaries and delivers relevant, on-trend innovation that will lead cocktail culture in an exciting new direction. The distinct taste and artistic design of ABSOLUT CILANTRO are sure to turn heads and inspire professional and at-home bartenders alike to craft a whole new level of inspired cocktails this summer.”
The bottle design for ABSOLUT CILANTRO is bright and energetic, incorporating vibrant splashes of color that bring to life the essence of fresh cilantro and zesty lime in an abstract way. “Our goal with the design,” offered Adam Gold, Brand Manager – ABSOLUT, Pernod Ricard USA, “is to conjure the distinct flavors of ABSOLUT CILANTRO in a beautiful bottle that creates appetite appeal and stand-out on back bars, shelves, and home bars.”
Like all ABSOLUT VODKA Flavors, ABSOLUT CILANTRO is made with all natural flavors and no sugar added. Available in May 2013, ABSOLUT CILANTRO (40% ABV) will be offered in 50ml, 750ml and 1L sizes and will retail for a suggested price of $20.99/750ml.
Inspired by a staple ingredient in Latin cuisine, ABSOLUT CILANTRO pairs extremely well with food and is easy to mix. Below is a sample of ABSOLUT CILANTRO cocktails perfected. For more ABSOLUT CILANTRO cocktail recipes, visit www.ABSOLUTDRINKS.com, or download the DRINKSPIRATION mobile app for iPhone, iPad and Android devices.
CILANTRO LEMONADE
1 part ABSOLUT CILANTRO
3 parts Fresh Lemonade
Club Soda
Build vodka and lemonade over ice in a tall glass, and top with club soda. Garnish with a lemon wedge or wheel.
CHILLANTRO
1 part ABSOLUT CILANTRO
4 parts Mint Iced Tea
Build ingredients in a tall glass with ice and garnish with a lemon wedge.
MICHELANTRO
1 part ABSOLUT CILANTRO
6 parts Mexican Beer
Build over ice in a tall glass. Garnish with a squeeze of lime, 4-5 dashes hot sauce & a pinch of salt.
