World famous bartender and author, Gary (Gaz) Regan in association with Arthur Shapiro, marketing consultant and blogger/author, have joined forces to produce an online portal dedicated to all matters across the bar. The service is geared to both the bartender community and spirit brand owners.
The Worldwide Bartender Database is designed to provide bartenders with education, career enhancement, engage in competitions, and the opportunity to work with brands. For brand owners, the effort seeks to provide a range of consulting services centered on the idea of … “If you want to know how a bartender thinks and acts, ask us.”
Gaz describes the business service this way: “Just as the name Worldwide Bartender Database suggests, we see the site as geared to the folks behind the stick who understand the business from a unique vantage point. We intend to harness their knowledge and insights to help brand owners in a range of areas. To participate, all a bartender has to do is sign up.”
The database will give bartenders access to a range of opportunities to work with Regan & Shapiro to enhance their bartending skills, participate in bartender contests and promotions, for bartending assignments and brand ambassador positions around the world.
“The WWBDb is a new concept in spirits marketing and brand building,” according to Shapiro. “The projects we’ve already worked on for brand owners have included enhancing a brand’s presence on premise, finding top notch and influential bartenders, developing new cocktails, advise on new products development, and even focus groups.”
Gaz added, “The bartenders we work with, and our industry clients, both love our approach. Clients appreciate having the ears of the industry’s most important gatekeepers, and the bartenders love knowing that industry professionals value their opinions. In addition, our bartenders are delighted to have us around and have a chance to expand their careers, be heard by producers and, enjoy being in this community.”