HEINEKEN USA is playing an upbeat tune this summer with special music packaging and daily music-themed prizes that include Spotify® and Live Nation® gift codes.
Beginning April 15 and continuing to September 30, 2019, consumers are invited to enter a daily sweepstake for a chance to win six-month Spotify® Premium memberships and $100 Live Nation® gift cards. The grand prize will include an exclusive Music Experience with flights, hotel accommodation, and Live Nation® gift cards.
Consumers who enter using the special packaging and share through social media platforms Twitter® and Instagram®, with #HeinekenEncoreSweeps will be eligible for prizes. The special packaging will be available in 6, 12 and 24-pack bottles.
“There’s no better combination than music and beer for good times this summer,” says Meredith Kiss, National Program Manager, HEINEKEN USA. “Beer drinkers can sit back and relax with a traditional Heineken® Lager, and Heineken® Light and, for occasions where consumers would like a beer but not necessarily the alcohol, new Heineken® 0.0. We’re making it easy for consumers to enjoy their beer and their music; and for retailers to profit from this compelling program,” continued Kiss. “National TV and six-second on-line video vignettes will drive shoppers to the beer aisle where they will find easy access to the daily sweeps.”
The integrated marketing program combines national and regional broadcast and digital media to drive awareness, high-impact off-premise shelf, display and cooler merchandising, a light up label and digital resource tool on-premise, specially marked packaging and social engagement platforms that urge consumers to share stories, photos and music with friends online. Heineken® Summer Music Sweepstakes puts the #1 Imported Lager brand on playlists all summer long, giving beer drinkers and retailers a reason to sing.