Heineken USA and Taxi Magic, the first nationwide free taxi booking service, have announced their holiday program to enforce safe travel and responsible decision making this holiday season.
The Taxi Magic Holiday program encourages distributors and retailers to get consumers to download the Taxi Magic cell phone application to act as a designated driver at their fingertips. Consumers can book a cab through the application, via phone, by texting their location to TMAGIC, or online through taximagic.com. No matter which way the consumer chooses to use the service, Heineken is encouraging consumers to “make a night of great choices.”
“Since our partnership first launched in March 2010, we have activated Taxi Magic at several key Heineken events with great success and we look forward to ‘driving the program home’ even more this holiday season,” said Dan Tearno, Senior Vice President and Chief Corporate Relations Officer, Heineken USA. “As a leading alcohol beverage company, Heineken USA has an important role to play in identifying solutions to issues associated with alcohol consumption and Taxi Magic is the right partner to help us bring our responsibility activities to the next level. Together, Heineken and Taxi Magic hope to make this a safe and joyous holiday season for all.”
