E&J Brandy, the world’s most popular American brandy, now has a new look on shelves. The launch marks the first holistic packaging change in the brand’s 45 year history, with each of its expressions sporting the new, remastered look.
To be remastered usually refers to enriching sound or video quality, but for E&J Brandy, it’s a belief that there’s always a new level to reach. Through its elevated new design, E&J Brandy is paving the way to a fresh future.
“We’re excited to bring our crisp, new look to the classic smooth taste that people know to be E&J Brandy,” said Britt West, Vice President General Manager at E&J Gallo. “You don’t run the game by standing still, so we’re proud to evolve alongside E&J fans, who are also constantly growing and adapting to elevate every aspect of their lives.”
The new label conveys the brand’s energy with an iconic sunburst illustration over a premium metallic paper, and features vibrant colors and an ink-embossed E&J logo. With the E&J crest proudly displayed on the cap, the new bottle’s elongated shoulders and curved base gives the new design a more premium look.
Since 1975, E&J Brandy has been raising the bar on brandy with fresh new flavors and exclusive collaborations. Inspired by the E&J crest and elevated to match its level of craft, E&J’s new sleek design pays respect to its past, while looking to its future.