Chivas Regal, globally recognized as the best of the premium blended Scotch whiskies, is announcing a new package format for its popular 12 Year Old 1.75L size. Beginning in May, the new Chivas Regal 12 Year Old pinch bottle, designed for easier handling and more consistent pour, will debut at retail.
“Our loyal consumers challenged our current 1.75L replica package feeling it was awkward to handle due to the size and weight of the bottle,” said Michael McLaren, Associate Brand Manager, Scotch, Pernod Ricard USA. “In addition, they voiced concern over the uneven flow of liquid from the bottle resulting in irregular pours. Consumer concerns are of the utmost importance to us, and as a result, we have redesigned our 1.75L package, adding a pinch to make the bottle easier to grip and replacing the old NRF fitment closure with a new open closure for more consistent and accurate pouring.”
The new Chivas Regal 12 Year Old 1.75 pinch bottle will roll out to retail markets beginning in May 2012.
