According to PRNewswire, Grey Goose has announced the launch of its first new flavor in five years, Grey Goose Cherry Noir. Grey Goose Cherry Noir is a masterful blend of Grey Goose Vodka and the finest cherries, including rare black cherries handpicked in French Basque Country.
In conjunction with the launch, Grey Goose Vodka has premiered a national TV campaign on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET and others. Entitled “Hotel Noir,” the spot marks a new approach for the super-premium category leader, and will star top nightlife talent and feature an original music score from the world renowned DJ A-Trak’s label, Fool’s Gold. In addition to DJ A-Trak other notable talent will include singer/songwriter Neon Hitch, English singer/songwriter/model VV Brown, and Vashtie Kola, who was recently voted one of Hip Hop’s 100 most influential people. A unique direction in both style and content, the spot takes the viewer through the world of intrigue, excitement and possibility that is “Hotel Noir,” creating a story and building context and meaning around this new, great-tasting flavor from Grey Goose.
“Grey Goose Cherry Noir represents the perfect blend of Grey Goose Vodka with the natural essence of cherries to produce a bold, luxurious flavor that lives up to our standards of excellence,” said Grey Goose Maitre de Chai Francois Thibault. “This creative process is one of natural discovery, which must maintain the integrity of the original spirit and, at the same time deliver new and exciting flavors.”
Grey Goose Cherry Noir will be backed by a fully integrated, multi-million dollar marketing campaign including national print, out of home, radio, digital, social and experiential “Hotel Noir” private events. The flavor will be available in 375 mL, 750 mL and 1 L sizes and sold at a suggested retail price of $29.99 for a 750 mL bottle.
“We are thrilled to introduce our consumers to a more alluring side of Grey Goose,” said Shane M. Graber, VP and Managing Director of Vodkas. “Grey Goose Cherry Noir Flavored Vodka has already generated significant buzz and once again we find ourselves taking a leadership role in setting the trends for the super-premium Vodka category.”
