CAMPARI® RELEASES LIMITED EDITION ART LABELS

Campari®, the legendary one-of-a-kind red spirit, today announced the U.S. launch of Limited Edition art labels for 2014, modern interpretations of works originally created for Campari by legendary Italian Futurism artist Fortunato Depero in the 1920’s. The trio of limited edition collectible labels arrive just in time for the holiday season and will grace 750 ml bottles at retail stores across the United States beginning in mid-October.

“This limited edition collection celebrates Campari’s great link to the history of art by paying homage to the influential Italian Futurist movement in a fresh and original way,” said Dave Karraker, Marketing Director, Campari America. “This holiday season, Campari wants to gift our consumers with special pieces from our art collection that represent the heritage of the brand with a contemporary twist.”

The original art, depicting various occasions to enjoy Campari, were created in 1927 and 1928 for use as advertising. Two of the labels originally produced in black and white for publication in newspapers are now infused with color, in the new interpretation. One of the labels from 1928 illustrates the popular Italian aperitif hour, now with a vibrant green background, while the second from 1927 depicts a collage-style character, that represents Depero’s passion for Campari, now with a yellow background. Completing the collection is an image originally created in color depicting the artist himself enjoying Campari on a bright purple background from 1928. Included on all of the labels are whimsical fonts that were unique for the time and to each of the images. 

“Following the recent Italian Futurism exhibit at the Guggenheim in New York City, this art movement is finding new fans around the world.  The new art labels are a tribute to this innovative moment in cultural history and to one of its shining stars, Fortunato Despero, who had a deep connection with Campari, working extensively to produce truly unique works of art for the brand,” said Karraker. 

Much of Depero’s Campari art is displayed at Galleria Campari, a stunning art gallery in Milan that showcases the heritage of the Campari brand through modern and contemporary art, dating from 1860 to the present day.

The reinterpretations of Depero’s works are the latest in a series of limited-edition labels designed to enhance Campari’s strong connection to art, offering real collector’s items to consumers.