Buffalo Wild Wings Franchisee Ramps Up

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Brett Babick, David and Mike Gianascoli, and Chris Paphites, the partners of Desert Wings, LLC, can turn on, set up and change the channel on all 62 TVs at once at each of their three Southern California Buffalo Wild Wings locations, and all from an iPod touch with the ELAN g! Control System. With this system, it doesn’t take a whole team of employees to manage and constantly change the channel on 62 TVs, which was the problem they had in a restaurant they previously owned.

“In the old restaurant, we used a system that we thought gave us top-of-the-line video distribution and control,” recalled Babick. “All the TVs were physically controlled from a central point, where we had to walk over and manually switch to control a specific TV set, then change the channel for just that set. In an establishment like Buffalo Wild Wings, we can have up to 70 TVs showing almost a dozen different sporting events, so any time a customer asks us to change the channel it was incredibly inconvenient and time consuming to manually identify and adjust each TV.”

In order to combat this problem, they turned to Smart Systems Technologies to design a fluid, simple-to-operate audio/video system, based on the ELAN g! Control System. With an innovative interface that is uniform across all platforms, including iPhones, iPads, PCs and even retail POS terminals, ELAN g! provides users with incredibly simple control over the entire audio/video system, and can even expand to control lighting and monitor surveillance cameras.

Thanks to the ELAN g! system, Babick believes that they’ve “got the best Buffalo Wild Wings in the country.” One of their locations is ranked one of the company’s top 10 franchises. In addition to seamless, instant control, they set up the ELAN g! Control System to automatically turn on and set the channel on every TV at 10:30 a.m. before they open, and automatically turn off at midnight when they leave.