According to Drink Business Review, Point Brands, a Denver based company, has launched a mixer for alcoholic beverages called iX MiXer. The mixer is infused with electrolytes, vitamins, minerals, and all-natural ingredients, for sale online and at several Colorado bars and liquor stores.
The company said that the hangover drink is made with natural ingredients and is a carbonated beverage that comes in two flavors, Berrie iX and Citrus iX.
As an aide to prevent hangovers, iX is mixed with any brand of liquor to create a cocktail. The drink helps keep the body hydrated while drinking and continuously replenishes key nutrients that will keep a person hangover-free.
iX MiXer CEO Jeff Somers said that once a person is done drinking, the damage has already been done to the body. The trick is to address the symptoms before they kick in, and that would be while the alcohol is being consumed.
“IX MiXer is the first hangover prevention method that helps reduce the risk of dehydration and vitamin deficiency while drinking,” he said.
iX MiXer is a flavored, caffeine-free, lightly sweetened, alcoholic mixer. With its combination of electrolytes and minerals, iX MiXer helps the body sustain and replenish nutrients during the drinking process.
