Betson and Cafection Announce Extended Distribution Agreement

Betson Enterprises and Cafection Ventures are pleased to announce the extension and enhancement of their distribution agreement. Betson has been distributing Cafection office Betson Enterprises and Cafection Venturescoffee service, parts, and accessories nationally since 2011.

The extended partnership includes an expansion of fresh and innovative marketing activities including digital marketing, social media, and various other marketing strategies. The two companies will also join forces by participating in key industry trade shows all over the US, showcasing the latest and greatest in office coffee supplies. Betson has also increased the number of locations where Cafection parts and accessories will be available and will be expanding the assortment.

“The Betson team is excited to continue to support the Cafection business in the U.S.,” said Richard Zayas-Bazan, Vice President, Betson Imperial Parts & Service. “Through this new agreement we can better satisfy customer needs for office coffee service parts and accessories.”

“Betson Enterprises has always delivered high-quality services meeting our requirements,” said François Baron, CEO, Cafection Ventures. “On the one hand, by renewing this partnership, Cafection ensures the stability and continuity of the service for our clients. On the other, Cafection also benefits from a growing presence with a trusted and well-established company.”

Betson Imperial Parts & Service offers a full line of parts and service to the coin-operated amusement, vending, office coffee service, gaming and billiard industries. With over 80 years of experience and leadership in the amusement industry, Betson helps customers find the parts they need to run their business efficiently.