Barra México returns to Mexico City June 10-11 for its fourth annual show welcoming international premium spirits brands, bar industry professionals and trade media to one of the world’s most dynamic cocktail cultures.
As the leading trade show for the Latin American bar and spirits industry, Barra Mexico is the major business platform for premium and craft spirits industry producers, importers and distributors seeking opportunities in Mexico and Latin America.
More than a trade show, Barra México hosts 26 seminars by spirits industry professionals and bartending icons who are global leaders in their areas of expertise. Confirmed speakers include author and beverage consultant Jacob Grier from Portland, Ore.; bar educator and consultant Philip Duff from New York City; bar consultant Rebecca Sturt from Dubai; and influential international bartenders Marian Beke (The Gibson, London), Tony Pescatori (The Nightjar, London), and Kate Gerwin (Front & Cooper, Santa Cruz), among many others. All seminars feature simultaneous translation in English and Spanish.
In 2017, Barra Mexico attracted nearly 4,000 people from 41 countries. Attendance in 2018 is easily expected to exceed those numbers. Recognized as one of the world’s best places to experience multicultural, cosmopolitan cocktail culture, Mexico City boasts three of the World’s 100 Best Bars (Limantour at number 14, Fifty Mils Bar at number 61 and Hanky Panky at number 75). With Mexican haute cuisine trending on the world stage, Mexico City also has two of the World’s 50 Best Restaurants (Pujol at number 20 and Quintonil at number 22). Kitchens are influencing the Mexican mixology industry as many ingredients used in traditional and ancestral dishes are being applied by bartenders in Mexico City.
Mexico is the 11th largest spirits producer in the world and the origin of rare and important internationally-prized spirits including Tequila, Mezcal, Sotol, Bacanora, Charanda and Rum as well as regional spirits like Raicilla and Pox. Mexico is the largest beer exporter in the world, accounting for 21.2 percent of total exports and $2.8 billion in sales.
In 2018, the Bacardi Legacy Global Final Competition will take place in Mexico City in May. Mexico City has also been named the World Design Capital of 2018, the first city from the Americas to receive this designation as a model for other megacities around the world using design to tackle the challenges of urbanization and achieve a more livable city.
Barra México Co-Founder Paula García says: “Barra México is a gateway for international spirits brands that want to enter the Latin American market. This show provides brand owners, distributors and wholesalers with the opportunity to either begin, expand or consolidate their presence in Mexico and the wider Latin America region. This part of the world continues to make waves in the industry with leading bars and restaurants claiming their spot on the world’s best lists, making it a region to watch. We are looking forward to another exciting year and offering both exhibitors and delegates the opportunities they need to grow their business.”
Barra Mexico will kick off with a welcome reception on Friday, June 9. Trade shows hours are Sunday, June 10, from 11 a.m.- 6 p.m. and Monday, June 11, from 11 a.m.-5 p.m. Pre-show events include bar tours of Mexico City on Thursday, June 8, and a mezcal tour to Xochimilco with international and Mexican bartenders on Friday, June 9.
For ticket information and a list of speakers, sponsors, seminars and exhibitors, please visit barramexico.com. For more information about being part of Barra Mexico, e-mail [email protected].