ABSOLUT announces an expanded partnership with Swedish House Mafia, aligning these two iconic Swedish brands around the band’s last global tour – “One Last Tour.”
With the sponsorship of Swedish House Mafia’s “One Last Tour”, running from November 2012 to March 2013, the collaboration will continue to evolve from the more than twenty-five million online views of the Swedish House Mafia track Greyhound – a track and music video created exclusively for ABSOLUT VODKA, which kicked off this impactful and exciting partnership last year.
“We are thrilled to expand our relationship with Swedish House Mafia. They recently participated in an epic campaign for ABSOLUT, and now we set out to create a mind-blowing final tour together. Music and cocktails go hand in hand, and we look forward to elevating an amazing music experience for more than 500,000 people around the world,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company.
In addition to being the brand poured in the venues along the tour itinerary, ABSOLUT will partner with Swedish House Mafia to make every evening an extraordinary experience by arranging exclusive pre-parties and after-parties in selected cities; conduct exclusive interviews; and arrange meet and greet sessions for fans. ABSOLUT will support the tour with a variety of promotional activities – from advertising and digital activation to exclusive in-venue/on-site consumer experiences. And of course, the band will perform Greyhound – the smash hit track created exclusively for ABSOLUT.
“When we opened Coachella with Greyhound, it felt like the world would lift off. Our collaboration with ABSOLUT has been incredibly creative, and we are excited to see the relationship grow,” say the members of Swedish House Mafia.
Visit http://www.onelasttour.com for all tour dates and for additional information about Swedish House Mafia’s “One Last Tour”.
Watch the ABSOLUT GREYHOUND music video at http://youtu.be/CmlRK8Da6GE.
Consumers can make their own versions of Greyhound at http://www.absolut.com/remix.
Visit http://www.media.absolutcompany.com for images, videos and more information about ABSOLUT GREYHOUND and other initiatives from ABSOLUT.
