Campari America—a wholly owned U.S. subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari—announced today it is signing new distribution agreements across 23 markets with Southern Wine & Spirits of America, Inc. (Southern), the nation’s leading wine and spirits distributor.
Commenting on this important milestone, Jean-Jacques Dubau, Managing Director of North America and CEO of Campari America, said, “For nearly 25 years, Southern has been a valued and trusted business partner for Campari America. They have proven to be an exceptionally strong ally and have been invaluable in seeding and growing our brands here in the U.S. We look forward to continuing to leverage their full resources and capabilities as we expand our presence in this critically important market.”
Wayne Chaplin, President & Chief Executive Officer for Southern, commented on the expanded agreement, “We’re thrilled to see our more than two-decade relationship with Campari America continue to grow with the signing of these latest agreements. This renewed partnership only further strengthens the already strong rapport between our two leadership teams.”
Brad Vassar, Executive Vice President, Chief Operating Officer for Southern, added, “With this expanded relationship across 23 of our markets, we look forward to bolstering even stronger, mutually beneficial Ways-of-Working. We at Southern will continue to leverage our industry expertise and expansive footprint to accelerate the business value we provide to Campari every day.” 
Dan Vanderbilt, Campari America Vice President of Sales added, “With these agreements, we will further align with Southern to help establish and execute our business plan across all channels of trade. This will enable us to be the best partner possible to our customers and consumers—with a keen focus on building share, brand equity and profitability.”
“The new deals will expand and improve efficiencies and collaboration with our partners at Southern, and will focus on driving growth across our robust and expanding portfolio of brands,” added Vanderbilt. “The new agreements will add the following markets to previous Southern territories for Campari America: Alaska, Oregon, Utah, Wyoming, Montana, and Idaho. We are very pleased to be aligned with Southern in these markets and for prospective discussions on further expansion in the future.”
