SAINT JAMES Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities this month on its home island of Martinique, and a worldwide marketing campaign.
SAINT JAMES Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. The commemorative bottle, aptly named SAINT JAMES Cuvée 1765, is a blend created in homage to the original 1765 style and is the epitome of the quality of the products it offers. From the outset the brand was a pioneer in its category, being the first rum to create vintage specific blends, and designing an innovative square bottle in order to maximize storage and minimize breakage on the long sea-voyages to its original export markets.
Today the iconic Rhum Agricole is still produced in Martinique, which has the only rum AOC (appellation controllée) in the world, and more precisely in Sainte-Marie, on the East coast of the island. In order to be able to be marked with “Rhum Agricole AOC Martinique”, the rum must be produced from sugar cane grown in an authorized area.
As this year’s sugar harvest comes to a close (mid-July), SAINT JAMES Rum distillery is delighted to inform the world of their 250th anniversary celebration and would like to offer you this information for editorial consideration. SAINT JAMES Rum is and has always been committed to quality, heritage, innovation and traditional expertise. The brand is also at the forefront of the new mixology trend and has recently developed links with key stars in this field including top mixologist and barman, Stephen Martin.
