After a very successful top-market rollout in 2020, RumChata Limón will now be on shelves across the whole country just in time for cocktail lovers to enjoy this spring and all summer long. The announcement coincides with the launch of two additional sizes for the brand, a 375ml bottle and 100ml 3-pack.
The new spirit was recognized during its launch year by the industry, achieving a “94 – Superb” rating from Wine Enthusiast – which also added it to its 2020 Top Spirits list, and was named Best American Cream at the 2020 World Liquor Awards. Consumer demand helped it become the year’s #1 cream cordial brand extension innovation*.
RumChata Limón blends Caribbean rum with real dairy cream, vanilla and lemon in a sweet, smooth cream liqueur with a fresh and light creamy lemon finish. RumChata Limón is packaged in a bright yellow version of the iconic RumChata bottle, complete with the familiar gold cap.
“RumChata Limón introduced consumers to the realization of being able to enjoy a cream liqueur during a warm and sunny day – and they love it,” said Tom Maas, RumChata Founder and Master Blender. “The light and bright flavor of RumChata Limón goes against the normal thinking that cream liqueurs are rich and heavy and only consumed during cold weather seasons.”
The new flavor can be enjoyed on the rocks and has also become a favorite choice as a light, lemony creamer in hot or cold coffee. Mixologist are blending with other flavored spirits for a refreshing shot or cocktail. In addition, RumChata Limón is a delicious recipe ingredient for brunch favorites such as French Toast and pancakes. More recipes can be found at www.rumchata.com.
RumChata Limón available nationally. The suggested retail price for a 750ml bottle is $21.99. The 100ml 3-pack is $11.99 and the 375ml bottle is $15.99
*1 Nielsen Brand Ext Innovation, XAOC/Liq, 52 Weeks, 1/23/21, Cordials (Excluding VAP and LTO)
RECIPES
Limón Ice
Pour RumChata Limón over ice and enjoy!
Limón Sorbet
2 Parts RumChata Limón
1 Part Soda Water
Shake vigorously with ice to chill thoroughly and strain into Champagne Tulip
RumChata Strawberry Limónade
1 part RumChata Limón
1 part Strawberry Vodka
La Pina Limón
1.5 oz. RumChata Limón
0.5 oz. White Rum
1 oz. Coco Reál Cream of Coconut
2 oz. Pineapple Juice
Float 0.75 oz. Jamaican Rum
Limósa
2 parts RumChata Limón
1 part Vodka
LaCroix Lemon
Italian Limón Fizz
1 oz RumChata Limón
1 oz Ketel One Botanical Peach & Orange Blossom
1 oz Limoncello
1 oz Vanilla Syrup
2 dash Orange Bitters (optional)
1 oz Soda Water (top with)
