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Tecate Delivers a Knockout Punch with Fight Night Every Night May 6th is the long-awaited evening when Canelo Alvarez and Julio Cesar Chavez, Jr. (the two most popular figures in Mexico) meet to decide who is truly the boldest fighter. For those LDA+ boxing fans watching, it’s a moment to experience the excitement without having to step foot in the ring. Beginning March 1, 2017 and leading up to the fight, TECATE is piling on the passion every night, giving consumers the chance to win a knockout lineup of prizes and a chance to score… Read More
May 6th is the long-awaited evening when Canelo Alvarez and Julio Cesar Chavez, Jr. (the two most popular figures in Mexico) meet to decide who is truly the boldest fighter. For those LDA+ boxing fans watching, it’s a moment to experience the excitement without having to step foot in the ring. Beginning March 1, 2017…
Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations.
The Beer Distributors of Massachusetts Inc. filed a bill giving breweries even more choice and flexibility in their relationships with distributors. The “Act to Promote Economic Development and Market Access for Emerging Businesses,” sponsored by Representative John J. Mahoney (D-Worcester), would allow privately owned and operated breweries that manufacture less than 30,000 barrels of beer…
Strongbow Hard Apple Ciders, the number one–selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, and, like all Strongbow products, contain no artificial flavors or colors. "We are welcoming spring this year with…
The Super Bowl has become a US secular holiday in which any and all bars with a TV screen or large projector would be very unwise not to capitalize on. By Heather Florence Marple Despite some waning ratings during its regular season, the NFL shield is still strong, so whether or not this year beats 2015’s record 114.4…
Randy DeWitt, CEO of Dallas-based Front Burner Restaurants, received a prestigious KEGGY Award yesterday for his inclusion of exceptional wine on tap programs at his innovative restaurant concepts, including The Ranch at Las Colinas, Whiskey Cake Kitchen and Bar and the all-new Sixty Vines. Free Flow Wines’ KEGGY Awards recognize the most exceptional and sustainable wine on tap programs…
Heineken USA (HUSA) is proud to announce Harbor Distributing, L.L.C of California and High Country Beverage of Colorado have been selected as this year’s recipients of the company’s 1864 Award for Responsibility and Sustainability. For the first time, the 2016 selection process considers environmental sustainability efforts, as well as best-in-class practices promoting responsible consumption and…
Heineken USA will launch its newest endeavor Five Points Trading Company on January 1, 2017. It will be aimed at incubating a range of popular international beers in the U.S. back in-house, utilizing the company’s long-established distribution network. Named in reference to the five points of Heineken's iconic red star—as well as America’s very first melting pot…
Dos Equis has released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new "Most Interesting Man in the World". Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him. This October, the company will release “Challenger”, a…
LDA+ boxing fans who want to elevate their viewing occasions by choosing the bold taste of Tecate for all of the seasons big fights rejoice: Tecate’s We’ve Got Your Back program, featuring national TV spots, on and off premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up…
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