Home Behind The Bar

Behind The Bar

cinco de mayo dos equis tecate

Grab Cinco by the Cervezas This Cinco De Mayo


Combining two powerhouse Mexican Import brands in one festive promotion, HEINEKEN USA’s Dos Equis® and Tecate® are supporting the idea that Cinco is more...
Draught Cocktails Tony Cross Reverie Cocktails

Draught Cocktails: How to Get Started


The first time I watched a cocktail being poured on draught, like a beer, I was in awe; what’s more, I was watching from...
Newcastle Brown Ale Lagunitas Brewing Company

Newcastle Brown Ale is Reborn Through Partnership with Lagunitas Brewing Company


Heineken USA is proud to announce the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates...
Hot-Cockatails-Cover

Entering the Hot Zone: Hot Cocktails


Warm up your customers with beautifully crafted heated cocktails.  By Elyse Glickman T he holidays may be over, but warm cocktails should still be on every innovative...