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Behind The Bar

Dos Equis College football playoffs

Dos Equis Official Beer Sponsor of College Football Playoffs


Dos Equis® returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff. With an exciting...
summer seasonal cocktails

Seasonal Cocktails: Beat the Heat


Lighter options are the name of the game this summer as bars update their cocktail menus with plenty of refreshing choices. “This summer is going...

Let’s Talk Shochu


Let's Talk Shochu Move over sake, there’s another Japanese spirit in town—shochu. The origins of Japan’s national spirit are a bit murky, but the spirit can...
barrel aged cocktails

Beyond the Basics of Barrel Aging


When does a marketing strategy with visual appeal transcend into something lasting? When the resulting product ends up being better than the sum of...