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Malibu Kick Starts Summer with Fan Experiences

Malibu, the rum with coconut liqueur, is officially kicking off summer and providing fans with new and exclusive experiences to help them fully embrace...

STRONGBOW STARTS SUMMER WITH MADE FOR ICE PROGRAM

Strongbow Hard Apple Cider, the #1 selling hard cider in the world, marks the official start of summer with its Made for Ice program....

Summer Starts Now: Narragansett Del’s Shandy is Back

Narragansett’s signature “Hi Neighbor Mash Up” rolls out this week in New England, New York, New Jersey, Philadelphia, Washington D.C., Nashville and Chattanooga, Tennessee,...

WILD TURKEY® STARTS #NEVERTAMED BOURBON TOUR

From the Gold Coast of California to the bustling streets of the Big Easy, Wild Turkey® today announces the #Nevertamed Bourbon Tour – a...

Heering Sling Awards Challenge Starts April 22

The Peter F. Heering Sling Award has already grown into one of the world’s greatest and largest cocktail competitions and starting April 22nd...

Smirnoff Starts Summer Early

Smirnoff's Premium Flavored Malt Beverage line introduces Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit. The newest offerings from the world's best-selling Premium...

Chivas Starts Parent Leadership Program in Hispanic Communities

Chivas Starts Parent Leadership Program in Hispanic Communities In an effort to support leadership initiatives by the United States Hispanic Leadership...

New York Cocktail Week Starts June 15

The first ever New York City Cocktail Week will begin on June 15 and end June 29, with some of the finest establishments...

Crāv Vodka Starts Five-City Tour

Crāv Vodka Starts Five-City Tour Ohio-based premium vodka Crāv Vodka will be launching in its hometown of Cleveland starting in June, and...

Prevent a Hangover Before It Starts

Prepare for St. Pat's Festivities with Hangover Prevention This coming weekend bars nationwide will host events to celebrate St. Patrick’s Day, and we...