Smirnoff Starts Summer Early

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Smirnoff’s Premium Flavored Malt Beverage line introduces Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit. The newest offerings from the world’s best-selling Premium Flavored Malt Beverage brand provide a refreshing tasting beer alternative for adult consumers to enjoy responsibly.

Smirnoff Signature Screwdriver closely replicates the taste of a classic vodka and orange juice cocktail and provides the mixed drink experience without the hassle of mixing. Smirnoff Ice Tropical Fruit combines refreshing fruit punch with tropical flavors to deliver an invigoratingly smooth, fruit-filled taste.

“Both Smirnoff Signature Screwdriver and Smirnoff Ice Tropical Fruit are refreshing-tasting beverage options for our adult consumer who are looking for enticing new flavors from premium brands they trust at a good value,” said Heather Boyd, Brand Director Progressive Adult Beverages, Diageo-Guinness USA. “While they’re sure to be a hit for summer parties and picnics, there’s no reason to wait, which is why both are now on shelves nationwide.”

Available in 11.2 oz bottles, Smirnoff Signature Screwdriver (5.8% ABV) and Smirnoff Ice Tropical Fruit (4.5% ABV) are available in 6-packs for a suggested retail price of $7.99.