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Pernod Ricard USA Upgrades its BarSmarts Program to Help Educate and...

Pernod Ricard USA, the largest subsidiary of the world's second largest spirits and wine company, just launched a new and improved version of its...

Pernod Ricard Announces New American Whiskey Collective Business Unit

Capitalizing on the strong growth – and growth potential -- of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit –...

Q&A with Pernod Ricard’s John Barrett

Bar Business Magazine recently spoke with John Barrett, chief commercial officer at Pernod Ricard USA. In the wide-ranging interview, we cover RTDs, premiumization, summer...
Pernod Ricard Starry Night cocktail recipe

Starry Night

1½ oz Beefeater Gin 1 dropper Butterfly Pea Tincture ¾ oz Lemon Juice ¾ oz Jasmine Syrup 2 oz sparkling wine -topper Directions: Build in shaking tin. Ice. Strain....

Pernod Ricard Acquires Remaining Stake in Avión Tequila

Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the...

Let’s Talk Rye

I drink bourbon, but I hate rye,” is something that we behind the bar seem to hear all too often lately. Over the years,...