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Diageo World Class Premiers in the United States

Beginning April 4th, 2012, Diageo will honor bartenders and mixologists by debuting the renowned Diageo World Class program in the United States in...

Diageo and Southern Wine & Spirits Continue On

Diageo and Southern Wine & Spirits Continue On Diageo and Southern Wine & Spirits have renewed their open state agreements with one...

Diageo Renews Agreements with Southern Wine & Spirits

According to PRNewswire, Diageo has announced that it has renewed its agreements with Southern Wine & Spirits of America Inc. The new agreements...

Fairfood International Applauds Diageo on Sustainability

According to PRNewswire, Fairfood International is delighted to see that Diageo has committed to sourcing sustainable cream in its newest Sustainability & Responsibility...

National Broker Relationship Between Diageo and Southern Wine & Spirits

According to PRNewswire, Diageo and Southern Wine & Spirits of America have announced agreements that appoint Southern as the new National Broker for...

Diageo Separates from CP&B, Looks for New Creativity

Diageo Separates From CP&B, Looks For New Creativity Diageo has pulled their creative advertising from CP&B for Jose Cuervo and has put...

Diageo Parts With CP&B

According to AdAge, Diageo has pulled creative advertising from CP&B for Jose Cuervo, the biggest tequila brand in the United States, and put...

Diageo Seeks To Buy Cuervo

According to Luxist.com, Diageo is believed to be considering a bid to buy the historic Jose Cuervo Tequila brand, the biggest Tequila brand...

Diageo Tops the Value and Volume Charts

According to TheShout.com, Diageo has retained its position on top in the Impact Databank's top 100 Premium Spirits list, with its brands leading...

Diageo Buys Big Booze In Turkey

Diageo Buys Big Booze In Turkey Diageo has officially purchased the Turkish spirit company Mey Icki for a couple million dollars.Read More...