diageo Archives - Page 5 of 8

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Diageo Defends Whiskey

Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman’s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product...

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Diageo Restoration at Historic Louisville Distillery

Diageo has announced that it plans to invest an initial $2 million to develop the Stitzel-Weller Visitor Center at Louisville’s legendary distillery. The...

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Diageo Honored as Top Company for Executive Women

Diageo, the world’s leading spirits, beer and wine company, has been named by the National Association for Female Executives (NAFE) as one of their...

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Diageo Unveils Orphan Barrel Whiskey Distilling Company

It is with great pride that Diageo officially unveils the Orphan Barrel Whiskey Distilling Company – a new project determined to locate lost and...

Operations

Diageo Acquires Peligroso

Diageo, a leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the...

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Diddy and Diageo

Sean “Diddy” Combs and Diageo announce new joint venture and acquisition of luxury tequila brand DeLeón.

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Diageo and NBA Doubleteam the Competition

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Diageo...

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Diageo Digs Deep

In recently announcing a $200,000 contribution to three unique organizations directly benefitting active American soldiers, the Diageo Salutes the Troops...