OWL’S BREW LAUNCHES WHITE TEA & WATERMELON MIXER

Owl’s Brew, the first-ever tea crafted for cocktails, announced the addition of a fourth flavor to its growing lineup of premium tea-based mixers. White and Vine, the brand’s first white tea-based product, expertly blends fine white tea with all-natural watermelon, pomegranate, and lemon peel, for a tart and refreshing taste. As with every Owl’s Brew variety, White and Vine is versatile and can be poured with a range of spirits, beer, wine, and champagne, to create a range of effortless craft cocktails with sophisticated taste profiles, and refreshingly modest calorie counts. White and Vine pairs ideally with tequila or gin.

White and Vine is available now on Owl’s Brew’s website and from select online retailers such as Craft & Caro, Goldbely, Food52 and Brit & Co, and will soon be found at specialty food grocers, supermarkets, home and wine and spirits retailers throughout the U.S.

“White and Vine’s white tea profile makes the perfect addition to the current Owl’s Brew line—and is a delicious base for summer cocktails,” said Jennie Ripps, Founder and CEO of Owl’s Brew. “We’re thrilled to be continuing to innovate and introducing new twists on the at-home cocktail through our crafted-for-cocktails tea blends.”

Owl’s Brew’s three original flavors include Coco-Lada, sweet with a spicy kick, rounded out by coconut and sweetened with natural agave; Pink & Black, a robust darjeeling, with a hint of hibiscus, sweetened with agave; and The Classic, English breakfast with a tart twist, sweetened with agave, with each serving 20 – 40 calories. All four flavors are available in both 8oz and 32oz sizes.

Owl’s Brew blazed new trails starting in 2013 by introducing the first ever tea-based cocktail mixers. The brand was featured on the February 2015 cover of BevNet Magazine, headlining the story “Generation Mix,” profiling the trend towards more premium, sophisticated, smaller batch mixers. Unlike traditional mixers, Owl’s Brew’s light flavor profile allows it to complement a wide range of spirits, and each of its flavors can be combined with multiple liquors, such as vodka, bourbon, tequila or even beer. The tea is fresh-brewed in micro-batches. Owl’s Brew is currently available at leading national retailers including BevMo!, Whole Foods, The Fresh Market, Williams-Sonoma, and West Elm.

For more information, please visit www.theowlsbrew.com.

Owl’s Brew, the first ever “tea crafted for cocktails,” is fresh-brewed in micro-batches from whole tea leaves, fruits and spices. Owl’s Brew is meant to pair with a range of spirits for cocktails with a fresh and delicious flavor profile. Founded by tea enthusiasts and experts in blending and flavors, Jennie Ripps and Maria Littlefield, Owl’s Brew is the first tea mixer available on the market. Tea cocktails are a major trend, and Owl’s Brew is a sophisticated option for the at-home mixologist. “Drink Wise:” Owl’s Brew is an all-natural product that is rich in antioxidants, and is 20-40 calories per serving. Owl’s Brew is available in two sizes:  32oz bottles (16 cocktails) and 8oz mini (4 cocktails), and as a gift-set. The recommended serving is, “2 Parts Brew, 1 Part Booze,” poured on the rocks or shaken, or equal parts when mixing with beer or wine. Owl’s Brew may also be served as a mocktail. Owl’s Brew. Drink Wise.