Johnnie Walker® Limited Edition “Johnny Drama Label”

There’s Johnnie Red, Johnnie Black, Johnnie Blue and now… Johnny Drama. Today, the world’s No. 1 selling Scotch whisky brand announces the introduction of Johnny Drama Label, a limited time offering, as part of its partnership with Entourage, the new feature film from Warner Bros. Pictures and Home Box Office.
 
“It’s been a journey to find the right person to bring to life the meaning of the ‘Keep Walking’ campaign,” explains Brian Cox, Director of Scotch Whisky for Diageo North America. “Then, we partnered with the new movie Entourage and all the stars aligned. We had the opportunity to work with Johnny Chase, a man who embodies the spirit of personal progress. Drama has faced misstep after misstep, but he continues to put himself back out there, and always with a positive attitude. And, as Entourage fans know, he is a true fan of Johnnie Walker Scotch whisky.”
 
From career flops (ahem, Johnny’s Bananas) to starring roles, personal downfalls to epic conquests (“Victory!”), Johnny “Drama” Chase continues to persevere with unrelenting optimism, earning him the bragging rights of having his face on the bottle. Featuring someone’s face on a bottle – fictitious or otherwise – is a departure for the Johnnie Walker brand, which is a globally recognizable luxury brand.
 
The Johnny Drama Label will be available for a limited time with a suggested retail price of $65.15 to honor the movie’s 6.5.15 release date. Fans can follow @JohnnieWalkerUS on Facebook and Twitter for more information on the partnership and what’s to come.