Hood River Distillers, Inc., the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Northwest, announced the launch of the Pendleton® Midnight Cocktail Challenge, a social contest allowing fans to submit their original cocktail recipes featuring Pendleton Midnight.
Beginning Feb. 3 on Pendleton’s social media channels, the campaign will feature five videos of Austin bartenders mixing up signature cocktails with Pendleton Midnight, and challenging fans to put their everyday cocktail-making skills to the test by submitting their own recipe, with a photo or video. One winner will be chosen each month through June, for a total of five finalists progressing to the Pendleton Midnight Mix Off on July 12, where mixologist Jonathan Pogash will build and taste each recipe to crown one grand prize winner.
“The Cocktail Challenge is a great way for fans to put their creativity to the test and show off their cocktail-making skills,” said Tia Bledsoe, senior brand manager, Hood River Distillers. “We look forward to seeing the delicious pairings everyone creates using Pendleton Midnight.”
Each monthly finalist will be awarded a $100 Visa® gift card and Pendleton branded item, and the grand prize winner will receive a $750 Visa gift card, bartending kit, and have his or her recipe featured in a hometown publication and on the Pendleton Whisky website.
Pendleton Midnight, which was released in 2015 from the makers of Pendleton Whisky, is a premium select 90 proof whisky with notes of leather and warm spices that provide a full-bodied, authentic flavor.
To enter the Cocktail Challenge, visit www.midnightcocktailchallenge.com between Feb. 3 and June 30.
For more information about Pendleton Midnight, visit www.pendletonwhisky.com.
