Corona will be offering a new stand-alone promotion for the winter holiday months encouraging consumers to “Flip Winter to the Corona Side.” This promotion will run from mid November through the end of February, allowing accounts to leverage strong selling opportunities during Christmas and New Years Eve.
Promotion materials include graphic templates, pennant strings, buckets, inflatable limes, beach balls, Corona patio lights, on-premise kits, and an activity wheel called a lime spinner coaster that consumers can use to interact with friends and Corona during the winter season.
The idea behind the “Flip Winter” promotion is to keep Corona on the minds of their consumers all winter long. Local activation ideas include the Arctic BBQ Fiesta and the Shed Your Sweater Fiesta.
