Wines of Chile has named Brand Action Team to manage a new online advertising program targeted to influencers and gatekeepers in the wine industry. Wines of Chile’s online program is oriented towards promoting discovery of the quality and innovation of this very diverse winemaking country.
“Brand Action Team demonstrated a clear understanding of the many facets of the Wines of Chile as an entity; their dedication, expertise and proven track record in this area were instrumental in our decision. We are confident the Wines of Chile will see a positive increase in their presence and credibility as a whole,” said Lori Tieszen, Executive Director of Wines of Chile USA.
The program will focus on increasing brand awareness of the distinct quality of Chilean wines in the on-trade sector in four core markets: the New York metro area, the District of Columbia, San Francisco and Chicago.
“We’re both pleased and excited to be working with the Wines of Chile on this campaign,” said Managing Partner of Brand Action Team, Steve Raye. “It is an honor to be selected to work with the talented team at Wines of Chile and their other partner agencies. With the foundation of our experience working with a number of individual Chilean wineries in the past, we look forward to helping advance the goals of the country’s trade organization.”
