Rolling out in the US this fall is Vodka Mariette, a French vodka produced in Bordeaux. The standout bottle will be first spotted and served during a series of cocktail hours at the prestigious Lincoln Center in New York City to celebrate up and coming plays, performers and patrons of the arts.
Vodka Mariette is distilled 5x in Bordeaux using only French, GMO-free whole wheat and water from the Ambes Spring. Volcanic rock from the Eocene Era coats the floor of this spring and deionizes the water. As a result of these precious ingredients and craftsmanship, the final vodka is exceptionally smooth, crisp and refreshing.
In France there is an old phrase, “vive la différence.” It means ‘long live the difference’ and represents an appreciation and celebration of diversity. This belief has driven the conception of Vodka Mariette: being unique and producing something beyond any other. Mariette isn’t just a beautiful French girls name, it actually means, “Little Rebel”. Such a brand is perfect for the free-spirited, creative trendsetters that occupy Lincoln Center- one of the most prestigious theater complexes in the world.
To embody Mariette, the vodka is encased in a handmade and neckless carafe with ‘French-modern’ style. It was custom designed specifically to stand out, as a ‘little rebel’ would. The comely shape also caters to servers; ‘necklessness’ provides easier pouring due to proper weight distribution and a generally nicer hand-feel.
“It’s been an exciting challenge for us to create something truly unique in a large category within an evolving industry. After five years of work I’m confident we’ve produced a fresh brand experience that will resonate with influential, young drinkers.” said founder, Josh Winzelberg.
Vodka Mariette is also available in three natural flavors: Raspberry & Pomegranate, Vanilla & Coconut (The Fifty Best Medal Winner), and Orange & Pineapple (The Fifty Best Medal Winner). These ‘combination’ flavors continue the brand’s mix of modern and traditional by offering a fresh flavor profile that can still be mixed in classic cocktails. The entire line is 40% Alc./Vol., OU kosher, available in six-bottle cartons and retails for approximately $29.99 per 750ml bottle.
