The Ultimate Beverage Challenge announces that the entry form for the second annual Ultimate Spirits Challenge is now available at www.ultimate-beverage.com/USC2011. The event will take place March 1-4 2011 at the Astor Center in New York City.
The Ultimate Spirits Challenge will showcase spirits in their best light and evaluate them against their peers under the most favorable conditions. Products are scored with the widely adopted and user friendly 100-point scale which best communicates product quality and brand recognition.
Judges for the Ultimate Spirits Challenge are a gathering of world-class spirits authors, journalists, educations and celebrities including Sean Ludford, Dale DeGroff, Steven Olson, David Wondrich, Doug Frost, Julie Reiner and more.
The Ultimate Cocktail Challenge will take place April 5-8 2011, and entry forms are now available. Spirits can enter the Ultimate Classic Cocktail Challenge or the new Ultimate Signature Cocktail Challenge.
