In order to expand its innovative line of vodkas made with natural ingredients, SKYY Vodka has launched new SKYY Infusions Dragon Fruit and SKYY Infusions Blood Orange. Inspired by exotic locales and culinary trends, these new infusions blend authentic dragon fruit and blood orange with the premium distilled vodka, creating two very distinctive spirits. SKYY Infusions Dragon Fruit has already been awarded a Gold Medal by the prestigious Beverage Testing Institute of Chicago.
The SKYY Infusions Dragon Fruit is an upgrade from the açai and pomegranate. Dragon fruit is a superfruit that boasts a unique and unexpected flavorful taste direct from a lush rain forest.
“We were intrigued by dragon fruit because it is a superfruit with a unique taste profile, which is something both consumers and bartenders are looking for in their spirits choices right now,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “With our entire SKYY Infusions line, we are focused on innovation, developing products that deliver a sensory experience that a no ho-hum, boring flavored vodka can match. Given its exotic flavor and the fact that it was unexplored in the vodka category, dragon fruit was a natural fit.”
Both SKYY Infusions will be available nationwide starting in February in 50 mL, 750 mL, and 1L sized bottles. The launches will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on/off-premise promotions.
