Tullamore Dew, the Official Whiskey of St. Patrick’s Day, Sponsors CRAIC Festival in NYC, March 12-14
Tullamore Dew® Irish Whiskey, the official whiskey of St. Patrick’s Day, will sponsor New York City’s most innovative St. Patrick’s Day festivity – the 11th annual CRAIC Festival. A true embodiment of the Irish term “Craic,” meaning “fun and abandonment,” the March 12-14th festival will feature the latest, cutting edge Irish cinema, music, and of course, liquid merriment.
Headliners at the CRAIC Festival this year include such buzz-worthy Irish acts as Colin Devlin (of the Devlins), Enter the Haggis, Paddy Casey, and many others. In addition, the cinematic portion of the festival features films by such noted directors as Marian Quinn (“32A”), Leonard Abramson (“Garage”) and the 2008 Cannes Film Festival Award Winner, “Hunger” (directed by Steve McQueen). Musical performances will take place at the Mercury Lounge (217 E. Houston St between Ave. A & Essex) with films being screened at Cinema Village (22 E. 12th St between University Pl. & 5th Ave.).
After parties featuring Tullamore Dew’s Tully Tea will be held each night at Bar 13 (35 E. 13th St. between University Pl. & Broadway).
In making the announcement, Paul Caffrey, Brand Manager for Tullamore Dew said: “Tullamore Dew is delighted to help make the CRAIC Festival possible this year. As the only major Irish whiskey still owned by an Irish company, we are thrilled to partner with a festival that brings Ireland’s unique artistic visions to New York, particularly over St. Paddy’s Day weekend. This is a perfect opportunity to ‘give every man his Dew.'”
“The CRAIC Festival and Tullamore Dew are both premium brands, deeply rooted in Irish culture and tradition that attract a fun and diverse international audience,” adds Festival founder, Terence Mulligan. “From Van Morrison to Jim Sheridan, the Irish have traditionally guided the arts in progressive directions, and this year’s CRAIC Festival line-up continues to build on that tradition.”
As the last of the top three global Irish whiskey brands still owned and managed by an Irish company, Tullamore Dew actively supports Irish culture around the globe, including the CRAIC Festival, which takes place in New York City, home to the most Irish Americans in the U.S. and the largest St. Paddy’s Day Parade in the world. In honor of the holiday and the festival, Tullamore Dew is releasing a new cocktail, Tully Tea, which will be featured at each evening’s after party.
Check out our MIXOLOGY page for the Tullamore Dew Tully Tea recipe. Slainte!
Click here for more information on Tullamore Dew Irish Whiskey.
For more information on the CRAIC Festival.
