TITO’S HANDMADE VODKA IN RUSSIA

Tito’s Handmade Vodka, America’s original craft vodka, will be available in Russia this summer. OVO Spirits will begin distribution of Tito’s Handmade Vodka by focussing on the key hotels, bars and restaurants frequented by world travellers. Off-trade will gradually be entered by way of premium alcohol boutiques.
 
Tito’s Handmade Vodka, a Texas based company, is one of the fastest growing micro distilleries in the United States. Tito’s Handmade Vodka received early recognition when Tito’s earned the Unanimous Double Gold Medal at the World Spirits Competition in 2001 over 71 other vodkas, including established and more expensive brands. Tito’s Handmade Vodka has also been awarded 95 points by Wine Enthusiast and was recognized with the “UCC Chairman’s Trophy” for World’s Best Vodka Tonic at the 2010 Ultimate Cocktail Challenge. Tito’s Handmade Vodka has also been named the 2014 Spirit Brand/Distiller of the Year by Wine Enthusiast’s Wine Star Awards.
 
“We are excited to introduce Tito’s Handmade Vodka to the Russian market and are proud to partner with OVO Spirits for distribution,” said Bert “Tito” Beveridge, Founder and Master Distiller.
 
Tito’s Handmade Vodka is made from corn, giving it a sweeter, rounder finish than vodkas made from wheat and potatoes. The brand has seen strong sales growth in the US, driven mainly by word-of-mouth recommendations from consumers who enjoy the smooth flavour of the pot-distilled spirit. Today the brand is sold within the United States, the United Kingdom, and throughout Europe and Asia, as well as through United Airlines and American Airlines.
 
American businessman Robert T. Greco, and Irina Korableva are business partners with OVO Spirits.
 
‘Selling imported vodka in Russia is like selling snowballs to Eskimos. That said, we are up to the challenge of positioning Tito’s Handmade Vodka as the leading ultra premium imported brand by reaching the discriminating Russian vodka fans,’ said Greco of OVO Spirits.
 
‘The core customer for Tito’s Handmade Vodka will be the type of individual that finds pride by having the distinction of appreciating experiences other than just Russian,’ said Irina Korableva of OVO Spirits.
 
Tito’s Handmade Vodka has an ABV of 40% and will be available to consumers in Russia initially as a 700ml bottle.