The oldest continuously operating rum producer in the Caribbean, J. Wray & Nephew Ltd., is giving two of its classic rums a Jamaican-inspired makeover and a new name with the introduction of J. Wray™ Jamaica Rum Gold and Silver. With a distinctive new look and name reflecting the distiller’s more than 250-year historic roots, J. Wray Jamaica Rums replace Appleton® Special Jamaica Rum and Appleton White respectively. The eye-catching packaging highlighted by traditional bright, vibrant colors evokes the alluring and free-spirited vibe characteristic of Jamaica.
“J. Wray & Nephew Ltd. has a special place in spirits lore with a legacy of more than two centuries crafting high-quality rums,” said Christine Moll, Category Director-Rum, at Campari America. “J. Wray Jamaica Rum offers an enticing and authentic Jamaican rum to enjoy in flavorful cocktails. The lively packaging firmly ties the rums to the brand’s storied history and ensures they visually stand out on the shelf.”
A medium-bodied golden rum, J. Wray Jamaica Rum Gold is the perfect blend of fuller-flavored and lighter rums. This dazzling, warm golden rum is smooth and fruity with a rich body, long finish and hints of exotic spices. A gold medal recipient at the 2016 San Francisco World Spirits Competition, J. Wray Gold is already being recommended by the world’s top bartenders and spirits writers.
Smooth and light-bodied, J. Wray Jamaica Rum Silver is a white rum that’s aged and filtered slowly through special charcoal filters. Clean and crisp, the brilliantly clear rum is light and fruity with pear and apple notes. This critically-acclaimed rum was recently awarded 91 points in the 2016 Ultimate Spirits Challenge.
Rolling out in June 2016, J. Wray Jamaica Rums will be available in Texas, Georgia, Louisiana, Washington DC, Maryland, Oklahoma, North Carolina, Virginia, North Dakota, South Dakota, Nebraska, New Mexico and West Virginia
Signature Cocktails
The Kingston Royal
2 parts J. Wray Jamaica Rum Silver
1 part Freshly Squeezed Lime Juice
1 part Cane Sugar
Fresh Basil
A Splash of Lemon-Lime Soda
Basil Sprig & Lime Wedge (garnish)
Muddle the fresh basil leaves, cane sugar, and fresh squeezed lime juice. Add J. Wray Jamaica Rum Silver, pour over ice and top with lemon-lime soda. Garnish with basil sprig and lime wedge.
Swagger Punch
2 parts J. Wray Jamaica Rum Gold
2 parts Orange Juice
2 parts Pineapple Juice
½ part. Lemon Juice
1 part Simple Syrup
Orange Wedge (garnish)
Fill a highball glass with ice. Add all ingredients, and stir to mix. Garnish with an orange wedge.
The price and the liquid for both rums will remain the same as their Appleton predecessors. Both rums are 80 proof (40% alcohol by volume) and are available in 750 ml ($16.99), 1L ($21.99) and 1.75L ($27.99) bottles.
