According to PRNewswire, Svedka Vodka, the fastest growing top-10 spirits brand in the United States, is set to launch its new marketing campaign this month with the first two new TV spots featuring the brand icon, Svedka_Grl. For the first time in the company’s history, viewers will see a fully animated Svedka_Grl walk, wink, strum on a keytar and even take a trip to the moon. Starting April 16th, viewers can see these new spots on Bravo, VH1, Comedy Central, FX, Oxygen and E!, among other major cable networks and in select movie theaters. Svedka_Grl’s two new commercials are the product of a power team collaboration between expert animation houses, BUF and Laundry!, and famed music video director Melina Matsoukas.
“The spirit of these new TV spots truly captures the essence of Svedka_Grl as her fun, flirtatious self,” says Diana Pawlik, Vice Presdient of Marketing for Svedka Vodka. “The result is colorful, provocative, outrageous, fun and cheeky—all the things the Svedka brand has come to embody since 2007.”
The first ad titled “Freak-A-Zoid,” features Svedka_Grl in a series of classic video vixen scenarios—from playing a keytar, to frolicking in an oversized martini glass, and striking a supermodel pose in front of a wall of lights. The spot is set to a funky remake of old-school Midnight Star hit, “Freak-A-Zoid,” from original writers Reggie Calloway, Vincent Calloway and William Simmons, prompting Svedka-Grl to dance along to lyrics such as “wind me up” and “turn me on” as vivid colors flash across the screen.
The second ad entitled “Cool Places,” captures Svedka_Grl traveling through a vibrant pop-art collage comprised of disco balls, cherries, giant speakers, pyramids, and Eifel towers before she rockets into space. Once she lands, the spokesbot plants a Svedka flag as a pack of pink-clad paparazzi snap her picture. The soundtrack is a remake of the 1980s classic “Cool Places,” originally made famous by The Sparks.
As a preview to their official premiere on April 16th, the commercials were debuted to an intimate audience at Svedka Vodka’s second annual Night of a Billion Reality Stars bash in Los Angeles on March 29th. The annual event was attended by all the biggest names in the unscripted world, and celebrated all that is outrageous about pop culture while also serving as an exclusive showcase for the two new spots.
