Seagram’s Gin has announced the introduction of the latest Twisted Gin flavor to join its popular portfolio of flavored Gins. Seagram’s Pineapple Twisted Gin will launch in retail stores and on-premise accounts in June as summer swings into high gear and adult consumers yearn for tropical-inspired cocktails. Seagram’s Pineapple Twisted Gin is the latest product innovation to join Seagram’s Gin Grape Twisted, Raspberry Twisted, Apple Twisted, Lime Twisted and Orange Twisted Gin flavors.
“The introduction of Seagram’s Pineapple Twisted Gin further solidifies Seagram’s position as the true leader and innovator in the flavored gin segment,” said Mara Washington, Senior Brand Manager, Seagram’s, Pernod Ricard USA. “The combination of the sweet, juicy pineapple flavor and the delicious taste of Seagram’s Gin results in a distinct gin that creates uniquely refreshing cocktails and reflects our commitment to providing consumers with new, exciting drinking experiences.”
To support the launch at retail, the brand will offer marketing support with custom designed POS materials to draw attention and interest in the new flavor. Seagram’s Gin will also host sampling events (where legal) to generate trial in select accounts throughout the country.
Beginning June 1, Seagram’s Pineapple Twisted Gin will be available in 50mL, 375mL, 750mL and 1.75L sizes, and will retail for a suggested price of $11.99/750mL.
