The Cooper Spirits Company, credited with resurrecting the bottled cocktail and starting the Rock & Rye resurgence, continues to drive innovation and establish new trends with the launch of Slow & Low Rock & Rye in a 100ml can. Consumers can now enjoy this high quality, 84 proof historic cocktail recipe in a modern yet classic container that’s portable and convenient.
True to its 19th century roots, Slow and Low is based on America’s original bottled cocktail – “rock and rye”– and takes its inspiration from the Hochstadter label’s pre- prohibition era recipe. Slow & Low is committed to sourcing the finest ingredients, combining aged straight rye whiskey, air-dried navel oranges from Florida, 100 percent raw honey from Western Pennsylvania, Angostura Bitters and a small dose of rock candy. The result is an extra dry 84 proof spirit with smooth drinkability, robust yet balanced flavor and low sugar (only 7 percent sugar by volume) – now available in a 750ml bottle, 375ml flask and a 100ml can.
“There is nothing like the Slow & Low 100ml can on the market,” says Robyn Greene, SVP of Marketing and Innovation at The Cooper Spirits Company. “Our late founder, Robert J. Cooper, was heavily involved in every aspect of developing this packaging innovation. Bringing it across the finish line is just one of the many ways our team continues to honor and preserve his spirit as we move forward.”
Rock and rye’s heritage dates back to the early 1800s, when barkeeps in saloons would serve a shot of rye whiskey, often un-aged and unpalatable to many, with a small bowl of rock candy which could be added by the customer to take the edge off. Later, to avoid the wrath of the growing temperance movement, the drink moved to pharmacy counters as a pre-bottled cure-all for the common cold, sniffles, sore throats, coughs and any manner of ailment.
Perfect for outdoor pursuits, from camping and poolside BBQs to tailgating at sporting events and concerts, the 100ml can is versatile, discreet and makes for an ideal sized package. Slow & Low is best enjoyed straight from the can. At 42 percent alc/vol, Slow & Low 100ml cans are available nationwide with a suggested retail price of $3.99.
