There’s no better time for a delicious hopped-up variety pack then the kickoff of summer, and Shmaltz Brewing Company’s got all the hopheads covered with the return of the Hops In HE’BREW Variety Pack®. Available at retail stores across the country starting in May 2015, the HE’BREW 12-pack is one of the very few hop-centric variety packs currently on shelves that includes a double IPA, Wishbone Session Double IPA®. IPA’s are the most popular single beer style in the American craft beer market right now, and there is little indication that our desire for the hop leaf in our brews is abating anytime soon. It’s time to celebrate warmer days with your favorite hoppy HE’BREWs!
Hops In HE’BREW Variety Pack® (May – August 2015)
Ever wonder How To Say “Hops” In He’brew?! With the release of the Hops In HE’BREW Variety Pack®, Shmaltz Brewing gives a brand new meaning to “adult education.” Kickstart your summer with a refreshing variety pack, filled with equal parts of Genesis Dry-Hopped Session Ale® (Silver Medal, World Beer Championships), Hop Manna IPA® (95 Rating, Ratebeer.com and Gold Medal, World Beer Championships), Shmaltz’s latest addition to the year-round line-up, Slingshot American Craft Lager® (97 Rating, RateBeer.com), and the new Wishbone Session Double IPA®. Variety packs are the spice of the craft beer world and the fourth most popular craft beer package in the country. Combine the enthusiasm for variety packs with the fervor over hoppy beers and you have a match made in craft beer heaven.
Wishbone Session Double IPA® (8% ABV, June – August 2015, 12oz 4-Packs & Draft)
Following this past winter’s release of Shmaltz’s Anniversary Black Session Barleywine (Jewbelation 18®), Shmaltz continues a fun new tradition with the special release of a “sessionable” extreme beer in this case, double IPA, Wishbone®. Shmaltz, meaning chicken fat in Yiddish, pays homage to its cultural roots with a delightful bold IPA, loaded with the tropical edge of hops including calypso, citra and Amarillo. Pure craft beer comfort cooked up for session after session of hoppy taste bud delight.
What should Shmaltz call Wishbone…a single, a double…a Sessionable beer that falls somewhere in the middle? Wishbone® is not as aggressive as the 10% Bittersweet Sweet Lenny’s RIPA® and stronger than the 6.8% Hop Manna IPA®. With a tradition of brewing extreme beer and a love for pushing style boundries, Wishbone Session Double IPA® is just right. Not too big, not too small, chock full of juicy hops balanced by light pale malt to create a highly drinkable beer. “Wishbone pours a clear, bright gold with a fluffy white head and light, sticky lacing throughout the glass,” said Shmaltz Brewing Company’s Lead Brewer Richie Saunders. “Wishbone’s nose boasts tropical citrus notes of pineapple, lychee and brilliant pear accented by a light pine resin. Wishbone offers a medium mouthfeel with big, sweet hops balanced by a bready finish offered by mostly pale malt with a touch of Brewer’s Oats, Maris Otter and Victory to add just enough backbone to support the intense hop quantities. With an aroma and taste more sessionable than it’s 8% ABV body lets on, “This ‘Bone’s For You!”
To find a wholesaler in one of the 37 states Shmaltz beers are distributed, visit shmaltzbrewing.com/HEBREW/distributors.html
