Shmaltz Brewing Releases JEWBELATION BAR MITZVAH, Limited Edition Holiday Seasonal
America’s smallest, biggest and most award-winning Jewish (and now Sideshow Freak) Beer Company, Shmaltz Brewing celebrates its 13th year of delicious beer and delicious shtick with the special release of JEWBELATION BAR MITZVAH: their 13th Chosen Beer in 13 years of Shmaltz. Brewed with 13 malts, 13 hops and soaring to 13% alc, Jewbelation Bar Mitzvah will be nationally available in 22 oz. bottles and a very limited amount of draft for select bars beginning October 1, 2009. 
The national launch of Jewbelation Bar Mitzvah will take place at the Great American Beer Festival in Denver, CO from Thursday, September 24 – 26, 2009. Shmaltz proprietor Jeremy Cowan and the Shmaltz posse will join forces with Joe Carroll of Brooklyn’s famous Spuyten Duyvil and Fette Sau on Friday, September 25 at the Beer and Food Pavilion as they present Jewbelation 13: A Craft Beer Bar Mitzvah. Any good Jewish celebration demands delicious food, and Williamsburg Brooklyn’s Fette Sau (named by Zagat as “Best BBQ in NYC”) has stepped up to the culinary pulpit to create divine pairings that are sure to make you yell “L’Chaim!!”
This winter, HE’BREW will pit Jewbelation Bar Mitzvah along with other Chosen Beers against national holiday beer luminaries in their annual challenge “Chanukah vs. Christmas: The Battle Royale of Beers” in NYC, San Francisco, Seattle, Portland, Atlanta, Connecticut, Baltimore and additional cities t.b.a.. Designed by Shmaltz’s Art Director Matt Polacheck, Jewbelation Bar Mitzvah’s artwork incorporates consumer submitted Bar/Bat Mitzvah photos culled from Shmaltz’s recent national photo contest.
Since its inception in 2004, Shmaltz’s Jewbelation series has been touted by critics receiving top accolades including “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine pegging Jewbelation Twelve as one of the “Best Winter Brews.” A recent issue of Beer Advocate (Volume II, Issue VIII) commented, “Today, Jeremy Cowan of Shmaltz Brewing Company is arguably making some of the best contract-brewed beers in America.”
About Shmaltz Brewing Company
Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer bottled, labeled, and delivered by hand, Shmaltz Brewing Company introduced 6-packs in 2003 and moved its production East to the acclaimed Mendocino Brewing Company’s Saratoga Springs, NY brewery. 2003 to 2008 saw over 1000% growth in sales, with over 5 million bottles sold to date. HE’BREW’s award-winning lineup including its flagship Genesis Ale and Messiah Bold as well as Rejewvenator (Summer 2009 seasonal), Origin Pomegranate Strong Ale, Bittersweet Lenny’s R.I.P.A., and the “extreme” Chanukah annual, Jewbelation, are available in over 25 states through over 30 wholesalers at more than 1500 retail specialty shops across the U.S.
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