Courvoisier, the cognac house of Beam Inc., announced a new partnership with basketball superstar and entrepreneur Shaquille O’Neal’s entertainment and new media company, Shaq Entertainment. Courvoisier’s newest marquee, C by Courvoisier, will be the presenting sponsor of the Shaq All-Star Comedy Jam’s nationwide tour throughout 2012 and will work with the tour comedians and the former center and funnyman on a variety of consumer-facing initiatives.
C by Courvoisier boasts a bold and intense flavor profile that showcases the other side of cognac—the perfect complement for the edgy comedy of Shaq’s All-Star Comedy Jam. Throughout the course of the 2012 tour, C by Courvoisier will have a branded on-stage presence during the Comedy Jam shows and will host brand-sponsored VIP after-parties. Additionally, the brand will provide consumers with exclusive access to tour videos on the Courvoisier YouTube channel and Facebook page.
“Courvoisier is excited to support Shaq’s All Star Comedy Jam and work with the comedians and Shaq himself,” said Kim Washington, Senior Director of Courvoisier. “Shaq has always been known for his boldness and intensity—both on and off the court—and these characteristics are the same ones that define C by Courvoisier. Our involvement with the Comedy Jam allows us to introduce consumers—and Shaq fans—to an entirely new Cognac experience.”
“My All-Star Comedy Jam is literally the jam,” said Shaquille O’Neal. “And so is C by Courvoisier—so obviously this makes for a perfect partnership.”
Jeff Clanagan, Founder and CEO of Codeblack Entertainment and President of Shaq Entertainment added, “these two premium brands are coming together to undoubtedly deliver the ultimate live comedy concert experience.”
The All-Star Comedy Jam tour will hit more than 20 cities in 2012, including New York, Los Angeles, Chicago and Miami. For tickets, visit http://www.shaqallstarcomedyjam.com. For more information about C by Courvoisier visit http://courvoisier.com/us/.
