Platinum 7X Vodka Launches Bold New Look

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Platinum 7X has raised the bar on what it means to be an ultra-smooth vodka. Distilled seven times, Platinum 7X Vodka makes a bold impression, delivering purity, smoothness, and an attractive price point. The Sazerac team has crafted something truly exceptional, unveiling a stylish, contemporary new look for this fast-growing brand that clearly reflects the super-premium experience of the spirits inside.

The San Francisco World Spirits Competition awarded Platinum 7X a Gold Medal in its vodka category and The Beverage Testing Institute rated it “Best Buy” and “Highly Recommended.”

“The Platinum 7X brand this on all cylinders—great taste, great packaging, and a great price—providing an overall experience that easily rivals that of more expensive brands,” said Tracey Clapp, brand manager for Platinum 7X Vodka. “As a proven seller, Platinum 7X demonstrates what discerning vodka consumers already know—that a great vodka doesn’t have to come at a super-premium or luxury price.”

The brand will be supported by trade advertising and at retail with branded shippers, case cards and sell sheets. On premise accounts can find a variety of recipes for Platinum 7X cocktails at www.platinum7x.com.

“With national sales growing by double digits, Platinum 7X has a sleek, stylish look and a clean, crisp taste that puts the brand in a great position for continued future growth,” adds Clapp. “Proudly American-made from high-quality grain, Platinum 7x is a remarkable vodka that delivers a memorable drinking experience every time.”

Platinum 7X Vodka is 80 proof, and is selling for a suggested retail price of $12.99.