According to PR Newswire, bars and restaurants are now adding emotions to their repertoire of cocktails, in a recent series of sentiment-inspired cocktails using Russian Standard Vodka. Trust, Surprise, Passion; these emotions are part of a wave of Mixology led by some of the finest mixologists using taste, texture, appearance, aroma, and temperature to define the connection between mood and taste with cocktails using Russian Standard Vodka as their base spirit.
Tampa-based mixologist Nate DeWitt says, “A good drink starts with quality ingredients—a great drink is only finished when the bartender trusts in his execution of the cocktail, perfectly balancing notes and harmonizing ingredients. The TRUST cocktail I created allows the complex character and wheat notes of Russian Standard Vodka to really shine through. The finished product is a tasting experience that offers the satisfaction of what I believe to be an emotion in a glass.”
New York mixologist Duane Fernandez Jr. concedes that a garnish is extremely important in getting a feeling across as well, as it can make or break a consumers first impression. His SURPRISE cocktail uses Russian Standard Vodka infused with habanero pepper, adding an unexpected pop of flavor. In the PASSION cocktail by Dallas mixologist Sly Cosmopoulos, the cooling of the lavender and warmth of raspberry arouses all the senses.
“Russian standard sees this concept as the next wave of cocktail innovation following a natural progression in consumer preference,” says Sumindi Peiris, Vice President of Marketing for Russian Standard Vodka. “As one of the leading premium Russian vodkas, we are proud that so many mixologists around the country are turning to Russian Standard when creating these innovative recipes, as this designation of quality is something that we are very proud of.”
For cocktail recipes, go to www.russianstandardvodka.com.
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