According to PR Newswire, Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product in the flavored vodka category. This news comes after the recent momentum at the Chicago agency that includes wins from Groupon, Sears, and Sonic, as well as others.
Euro RSCG Chicago also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine. They were awarded the business based on the creative success they have had as a roster Beam agency. The agency has been tasked with launching the new vodka in the most creative way possible. The launch campaign will appear nationally spanning TV, print, and online.
“We’re very excited to launch our new Pucker Vodka and for the team at Euro RSCG Chicago to help us creatively showcase this newest addition to our portfolio,” said Kevin George, Chief Marketing Officer/SVP Beam Global Spirits and Wine. “Euro’s creative ideas continue to stand out and we’re looking forward to bringing many of them to life.”
Ron Bess, president of North America at Euro RSCG Worldwide, said “This is a great addition for us and really reinforces our new creative leadership, under Chief Creative Officer Jason Peterson. To launch an entirely new product is always exciting, especially when it’s something as unique and creative as Pucker Vodka.”
