RuPaul’s Drag Race Is An ABSOLUT Win!

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ABSOLUT Vodka will be the presenting sponsor of the third season of “RuPaul’s Drag Race,” a reality competition hosted by RuPaul in search of America’s Next Drag Superstar.

Following the finale, the Season 3 winner will go gross country for Logo’s Drag Race Tour featuring ABSOLUT Vodka: Cocktails Perfected. The winner will headline at top venues in cities such as New York, Los Angeles, Chicago, Philadelphia, Dallas, Miami, Boston, and San Francisco during fashion events.

ABSOLUT Vodka will be featured in an episode entitled “RuPaul-a-palooza” on March 21st and 10/9c, which will challenge each contestant to record a hit song by RuPaul in different musical genres. The episode will introduce viewers to ABSOLUT Wild Tea, the brand’s newest flavor, which is a blend of black tea and elderflower.

In addition to the episode, six ABSOLUT/Logo co-branded integration spots created by Logo will air on the network beginning January 24th. Each features a specific contestant from Season 2 of the show and focuses on the ABSOLUT exceptional moments and exceptional cocktail messaging. ABSOLUT will also be fully integrated into LogoTV.com throughout the season, including on the RuPaul show page and the network’s homepage. The spots were nominated for a GLAAD award last year.

The series will premiere on January 24th on Logo TV at 10/9c.

“ABSOLUT yet again paves the path as presenting sponsor of a show that will go from mild to wild this season,” said Jeffrey Moran, Vice President at Pernod Ricard USA and spokesperson for ABSOLUT vodka. “With such exceptional contestants, we knew we had to really put them through their paces, and the special ABSOLUT episode will test their ability to balance their creativity while staying true to themselves.”