RumChata Generates Over $500,000 for Lone Survivor Foundation

RumChata’s Freedom Bottle program has exceeded $500,000 in donations for Lone Survivor Foundation (LSF) over the past three years. LSF is a not-for-profit organization that restores, empowers, and renews hope for wounded service members and their families through health, wellness and therapeutic support.  

The annual RumChata Foundation philanthropic program runs at retail from Memorial Day through July 4th with limited-edition red, white and blue bottles on shelves and floor displays. All bottles sold benefit and support LSF. The money raised to date has helped service members and their families find the tools to help deal with the consequences of PTS, MTBI, MST, chronic pain and the accompanying emotional and mental stresses of the silent wounds of their combat service. “We are very proud of what the RumChata Freedom Bottle program has been able to provide Lone Survivor Foundation,” said RumChata founder Tom Maas. “Of course, none of this would have been possible if not for our retail and distributor partners supporting the program with such great enthusiasm.”

Each year, retailers are supplied red, white and blue themed RumChata Freedom Bottle display materials to decorate their shelves, aisles and end caps during the most patriotic time of year. “The Foundation’s support of Lone Survivor Foundation has gone far beyond our greatest expectations,” said Terence D. Jung, executive director for LSF.  “Donations from the Freedom Bottle program over the past three years are directly accountable for supporting twenty veteran retreats.”

The Lone Survivor Foundation was founded by Marcus Luttrell, author of the 2007 New York Times #1 best-selling book & subsequent Mark Wahlberg feature film, Lone Survivor, about the loss of fellow service members in Operation Redwing and his own tale of survival. LSF provides unique education, rehabilitation, recovery and wellness opportunities to U.S. Armed Forces members and their families. The RumChata 750 ml commemorative Freedom Bottle is available in all 50 states at an average retail price of $19.99.  For more about RumChata or Lone Survivor Foundation, please visit and