This Alcohol Awareness Month, HEINEKEN USA named Los Angeles’ Harbor Distributing, L.L.C., part of the Reyes Beverage Group, as winner of its seventh annual 1864 Award for Responsibility during its National Distributors Conference in Houston, Texas on April 3.
The 1864 Award honors distributors for best-in-class practices in responsible consumption and moderation, cornerstones of HEINEKEN’s identity since the company was founded in 1864. HEINEKEN USA also honored DBI Beverage Inc., Sacramento, Calif. and High Country Beverage, Loveland, Colo. as runners-up in the award competition.
“This year’s record number of submissions exemplified the strong stance our distributors are taking to promote responsible consumption with their employees, customers and communities,” said Stacey Tank, Senior Vice President and Chief Corporate Relations Officer, HEINEKEN USA. “We are incredibly proud to work with this year’s 1864 Award winner Harbor Distributing LLC, and all of our distributors who go above and beyond to make a difference.”
“Winning HEINEKEN USA’s 1864 Award for Responsibility is a great honor,” said Tom Reyes, President, Harbor Distributing, L.L.C. “We are grateful for our partnership with HEINEKEN USA and greatly appreciate the effective responsibility programs and tools they provide us to share with our community. Together we support our employees, partners and communities in making responsible decisions.”
Distributors were asked to submit their responsible consumption initiatives, many of which integrate HEINEKEN USA programs such as Taxi Magic, a free mobile app sponsored by HEINEKEN USA that Taxi Magic that utilizes smartphone technology to provide consumers with instant safe transportation booking around the U.S., and Health Alliance on Alcohol (HAA), a national public initiative developed in partnership among HEINEKEN USA, New York-Presbyterian Healthcare System, and White Plains Hospital, that provides parents, mentors, and community leaders free and impactful tools to spark conversations with teens to prevent underage drinking.
